Journal Title : Jurnal Pendidikan Ekonomi (JURKAMI) Initial : JPE Rating : 4 Akreditasi Sinta Frequency : Â Three editions a year (April, August and December) DOI : 10.31932 ISSN : 2541-0938 Editor in Chief : Yunita Astikawati Publisher : LPPM STKIP Persada Khatulistiwa Sintang Citation : |Â GOOGLE SCHOLARÂ | SINTA | GARUDA Â |Â DIMENSI Â | Website : http://jurnal.stkippersada.ac.id/jurnal/index.php/JPE/oai Journal of Economic Education (JURKAMI) is a journal belonging to the Economic Education Study Program with E-ISSN: 2541-0938 Published three times a year in April, August and December. Jurkami accepts donations of manuscripts related to educational studies, evaluation of teaching and learning in the field of economic education and other economic studies, both research reports and book reviews that have never been published in print or electronic media. The focus and scope of Jurkami includes: Economics of Education: Learning, Curriculum, Learning Media, Evaluation, Learning Environment Entrepreneurship Management: Financial Management, Human Resources Management, Marketing Management, Operations Management Cooperative Social science Editorial Address: LPPM STKIP Persada Khatulistiwa Sintang Jln. Pertamina Sengkuang Km. 4 Sintang Kalimantan Barat 78614 contact person: 085828620153 Email: jurnaljurkami@gmail.com Â Jurnal Pendidikan Ekonomi (JURKAMI) telah terindeks :
PERSONAL BRANDING SEBAGAI EDUPRENEURSHIP DALAM MENINGKATKAN DAYA SAING MAHASISWA PENDIDIKAN BAHASA ARAB DI DUNIA KERJA
In the era of globalization and increasingly competitive job markets, students are required not only to possess academic competence but also personal skills that enhance their competitiveness in the workforce. One crucial aspect that has gained attention in this context is personal branding. Students of the Arabic Language Education Study Program face unique challenges in building a strong professional image, particularly in confronting stereotypes of limited job prospects. This study aims to examine the role of personal branding in enhancing the employability of Arabic Language Education students through a literature review approach. The research method used is qualitative with a descriptive qualitative design, analyzing various scholarly sources such as journals, books, and relevant articles. The findings reveal that personal branding plays a significant role in shaping professional identity, boosting self-confidence, expanding professional networks, and enabling students to be recognized by both educational and non-educational industries. The use of professional social media platforms such as LinkedIn, Instagram, YouTube, professional blogs, and TikTok has proven effective as strategic tools for showcasing competencies, achievements, and expanding professional connections. The implications of this study highlight the need to integrate personal branding training into the curriculum and student self-development programs as a strategy to better prepare students for entering a competitive job market.
Copyright (c) 2026 Mukmin Ridoan Simamora
PENGEMBANGAN INSTRUMEN ASESMEN BERBASIS WORDWALL UNTUK OPTIMALISASI HASIL BELAJAR EKONOMI
This study aims to determine the validity, practicality, and effectiveness of Wordwall-based assessment instruments to optimize students' Economic learning outcomes. This research was conducted at SMA Negeri 1 Berastagi in the even semester of the 2024/2025 Academic Year. The research method used is the Research and Development (R&D) method with the ADDIE development model. The subjects in this study were students of class XI F-7 with the object of research in the form of Wordwall-based assessment instruments. Based on the results of the study, it was obtained that the assessment instrument developed was declared valid with a value of 0.8333 from material experts with very valid criteria and a value of 0.6875 from media experts with moderate criteria. It is stated as practical with the percentage of teacher response questionnaire of 87.50% and student response questionnaire of 84.70% with very practical criteria. It is stated as effective with an increase in completeness of 82.3% which based on the results of the N-Gain analysis obtained a value of 0.51154987 which is included in the moderate increase category. These results indicate that the Wordwall-based assessment instrument developed is stated as valid, practical, and effective for optimizing the learning outcomes of Economics students at SMA Negeri 1 Berastagi in the 2024/2025 academic year.
Copyright (c) 2026 Hanna Hotmian Br Silalahi, Muhammad Bukhori Dalimunthe
PENGARUH DISIPLIN BELAJAR TERHADAP HASIL BELAJAR : PERAN MODERASI MOTIVASI BELAJAR PADA MATA PELAJARAN EKONOMI
Low student learning outcomes were found in grade X, where many scores did not meet the minimum passing criteria. The level of learning outcomes is influenced by several factors, including learning discipline and learning motivation. This study was conducted to determine the effect of learning discipline on learning outcomes with the moderating role of learning motivation in economics lessons in grade X at SMAN 1 Cihaurbeuti. This study used a survey research method with a quantitative approach, sampling technique using probability sampling by proportionate stratified sampling, and data analysis was performed through Moderate Regression Analysis (MRA) with a total of 206 participants. Based on the results of the study, it was found that study discipline had a significant positive effect on learning outcomes. Furthermore, learning motivation was proven to moderate the effect of study discipline on learning outcomes. The limitations of this study were that it was only conducted on one grade level, namely 10th grade students, so the results obtained did not reflect the overall condition. In addition, the respondents, who were students, did not fully understand the contents of the questionnaire, and many students answered the questions unseriously. This study implies the importance of strengthening learning discipline and learning motivation as factors that can improve student learning outcomes.
Copyright (c) 2026 Shalsa Putri Azzahra, Edi Fitriana Afriza, Riky Rizki Junaidi
PENGARUH PERENCANAAN ANGGARAN DAN LINGKUNGAN BIROKRASI TERHADAP PENYERAPAN ANGGARAN PADA SKPD DI KOTA BANDA ACEH
This study examines the influence of budget planning and bureaucratic environment on budget absorption in Regional Work Units of Banda Aceh City. Budget absorption is a key indicator of the effectiveness and success of public sector programs and activities. The research employs a quantitative approach using multiple linear regression analysis to test the relationship between budget planning, bureaucratic environment, and budget absorption. Data collection was carried out using structured questionnaires distributed to Regional Work Units officials directly involved in financial management processes. The findings demonstrate that both budget planning and bureaucratic environment have significant and positive effects on budget absorption, both partially and simultaneously. Effective budget planning ensures the timeliness and precision of program implementation, while a supportive bureaucratic environment facilitates better coordination and minimizes administrative delays. This study provides critical insights for local governments to enhance the efficiency of budget management and improve public service delivery, ultimately contributing to better public welfare.
Copyright (c) 2026 IFRA ZACHRAND 'ATHAYA
STUDI LITERATUR: DAMPAK OBJEK WISATA RELIGI DAN PEMBERDAYAAN MASYARAKAT LOKAL TERHADAP PERUBAHAN SOSIAL-EKONOMI
This study aims to evaluate the contribution of religious tourism destinations toward local community welfare and analyze the socio-economic impacts arising from interactions between visitors and local residents. The methodology employed is a Systematic Literature Review (SLR), conducted through structured stages of identification, screening, and in-depth analysis of relevant studies. Findings indicate that religious tourism activities significantly influence the improvement of living standards through job creation, MSME development, and increased income. Furthermore, the study identifies a shift in community behavior toward more participatory involvement in cultural heritage preservation and creative economy management. The reciprocal relationship between tourists and local communities creates mutually beneficial social dynamics. The limitation of this study lies in the scope of literature, which is confined to journal articles indexed in specific digital databases and a geographical focus primarily centered on the Indonesian context; therefore, generalizing the findings to a global context may require a broader review. This research is expected to serve as a reference for destination managers and governments in formulating sustainable, community-based religious tourism empowerment policies.
EVALUASI EFISIENSI OPERASIONAL MENGGUNAKAN BEP DAN MARGIN OF SAFETY PADA CV MANDIRI KARYA KONSULTAN
This study aims to analyze the operational efficiency of CV Mandiri Karya Konsultan by calculating the Break Even Point (BEP), Contribution Margin (CM), and Margin of Safety (MoS) on a quarterly basis. Financial data from January to September 2025 were analyzed quantitatively and supplemented with qualitative interviews with the company owner. The results show significant performance improvement, namely in the first quarter the company experienced a loss, then in the second quarter the company reached the break-even point, and in the third quarter the company managed to achieve optimal performance with the highest Margin of Safety. This improvement was supported by a consistently high Contribution Margin ratio of above fifty-nine percent, which indicates the company's ability to manage costs and enhance profitability. This study provides practical guidance for construction service businesses in using BEP and MoS analysis as tools for evaluating operational performance. This study provides a comprehensive overview of efficiency improvements based on quarterly data and demonstrates the company's ability to strengthen its financial position through effective cost management and revenue strategies.
Copyright (c) 2026 AMANDA AVELINE CORNELIA
PERBEDAAN HASIL BELAJAR MENGGUNAKAN MODEL PBL BERBANTUAN NEARPOD DENGAN MODEL PBL BERBANTUAN PPT
The study aims to determine the differences in learning outcomes in implementing the Nearpod-assisted PBL model with PowerPoint. The research location at SMAN 1 Gambiran is a research sample of class X4 students as the control class and class X1 as the experimental class. The experimental method is a Posttest Nonequivalent Control Group Design. Treatment through the same learning model with different media. The following stages through the process of normality testing, homogeneity and hypothesis testing applying the T test. Related results show there are significant differences in learning outcomes for both classes. The average acquisition of the experimental class is 82.44, the value is higher than the control class of 74.25. Thus, it can be concluded that the PBL model assisted by Nearpod has a significant influence on learning outcomes. This study has several limitations including the research sample only involving two classes and only focusing on students' cognitive learning outcomes has not examined other aspects such as learning motivation or critical thinking skills. The study was conducted in a relatively short time so it has not shown the long-term impact of using the Nearpod-assisted PBL model on student learning outcomes.
Copyright (c) 2026 Lisana Oktavisanti Mardiyana, Diva Catur Kurniawan, Irmadatus Sholekhah
PENGARUH CITRA USAHA DAN PRODUK UMKM RAMAH LINGKUNGAN TERHADAP KEPUASAN DENGAN KEPERCAYAAN SEBAGAI MEDIASI
This study aims to examine and analyze the effects of corporate image and environmentally friendly products on customer satisfaction, with customer trust serving as a mediating variable at CV. Mendong Jaya Tasikmalaya Handicraft MSME. The study employed a quantitative approach using an explanatory research design. The population comprised all customers of CV. Mendong Jaya Tasikmalaya Handicraft MSME, with a sample of 100 respondents selected through a non-probability sampling technique. Data were collected using a questionnaire that had been tested for validity and reliability. Data analysis was conducted using multiple regression analysis and the Sobel test to examine both direct and indirect (mediating) effects among the variables. The findings indicate that corporate image has no significant effect on either customer trust or customer satisfaction. In contrast, environmentally friendly products have a positive and significant effect on both customer trust and customer satisfaction. Customer trust also has a positive and significant effect on customer satisfaction. Furthermore, customer trust does not mediate the relationship between corporate image and customer satisfaction but significantly mediates the relationship between environmentally friendly products and customer satisfaction at CV. Mendong Jaya Tasikmalaya Handicraft MSME.
PENGARUH CITRA MEREK DAN KUALITAS LAYANAN TERHADAP NIAT BELI ULANG MELALUI KEPUASAN KONSUMEN SILOKA TASIKMALAYA
Abstract: This study aims to examine and analyze the effect of brand image and service quality on repurchase intention through customer satisfaction at Siloka Coffee Shop Tasikmalaya. This research is expected to provide practical benefits for the management of Siloka Coffee Shop Tasikmalaya in formulating effective marketing and service strategies to enhance customer satisfaction and encourage repurchase intention. This study employs a quantitative research method with an explanatory research approach. The population of this study consists of all customers of Siloka Coffee Shop Tasikmalaya, with a sample of 101 respondents. Data were collected using a Likert-scale questionnaire, which was tested for validity and reliability. The data analysis technique used was multiple regression analysis and the Sobel test to examine both direct and indirect (mediating) effects among variables. The results of this study indicate that: (1) Brand image has a positive and significant effect on customer satisfaction; (2) Service quality has a positive and significant effect on customer satisfaction; (3) Brand image does not have a significant effect on repurchase intention; (4) Service quality has a positive and significant effect on repurchase intention; (5) Customer satisfaction has a positive and significant effect on repurchase intention; and (6) Customer satisfaction significantly mediates the effect of brand image and service quality on repurchase intention at Siloka Coffee Shop Tasikmalaya.
PENGARUH PROFITABILITAS, STRUKTUR MODAL, LIKUIDITAS TERHADAP NILAI PERUSAHAAN DENGAN MODERASI GENDER DIVERSITY DAN INFLASI
This study addresses the inconsistency of prior findings on how profitability, capital structure, and liquidity affect firm value in energy and mining companies, particularly under governance and macroeconomic pressures. The purpose of this study is to examine the effects of Return on Equity (ROE), Debt to Equity Ratio (DER), and Current Ratio (CR) on Tobin's Q, and to test the moderating roles of gender diversity and inflation. This quantitative study uses secondary data from annual financial statements and annual reports of energy and mining companies listed on the Indonesia Stock Exchange during 2017-2024. The sample was selected using purposive sampling and produced 100 valid firm-year observations. Data were analyzed using Moderated Regression Analysis (MRA) with SPSS. The results show that ROE, DER, CR, gender diversity, and inflation have negative and significant effects on firm value. Gender diversity weakens the negative effect of DER and strengthens the effect of CR on firm value, while inflation only strengthens the relationship between CR and firm value. The novelty of this study lies in the simultaneous use of gender diversity and inflation as quasi-moderators in a capital-intensive and macro-sensitive sector. The limitation of this study is that it uses a limited sectoral sample, a national inflation proxy, and an OLS-based MRA model that still indicates positive autocorrelation.
ANALISIS RETURN SAHAM PERUSAHAAN SUB SEKTOR METALS & MINERALS DI BURSA EFEK INDONESIA
The dynamics of the capital market encourage investors to pay closer attention to corporate financial indicators when determining stock returns, particularly in the Basic Materials sector, Metals & Minerals sub-sector, which is characterized by relatively high volatility. This study aims to analyze the effect of profitability, liquidity, and leverage on stock returns of Metals & Minerals companies listed on the Indonesia Stock Exchange during the 2019–2023 period. The population of this study consists of all companies within the Metals & Minerals sub-sector listed on the Indonesia Stock Exchange, while the sample was selected using a purposive sampling method based on predetermined criteria, resulting in a number of eligible companies. Multiple linear regression analysis was employed using secondary data obtained from the companies’ annual financial reports. The results indicate that profitability has a significant effect on stock returns, whereas liquidity and leverage do not have a significant effect on stock returns. These findings suggest that a company's ability to generate profits is a key factor considered by investors in making investment decisions. The managerial implication of this study is the importance of improving profitability to attract investors and enhance firm value. The limitation of this study lies in the use of specific financial variables and the sample scope, which is limited to a single industry sub-sector.
Copyright (c) 2026 Aulia Rini Puspitasari, Nurjanti Takarini
PENGARUH LITERASI KEUANGAN, FINANCIAL SELF-EFFICACY, DAN LINGKUNGAN TEMAN SEBAYA TERHADAP MINAT BERINVESTASI MAHASISWA PENDIDIKAN EKONOMI FKIP UNIVERSITAS LAMPUNG
Students’ investment interest in the Economics Education Program of the Faculty of Teacher Training and Education at the University of Lampung is affected by various factors, including knowledge, psychological aspects, and the social environment. Low investment interest may hinder students in preparing long-term financial planning. This study aims to determine the effects of financial literacy, financial self-efficacy, and peer environment on the investment interest of Economics Education students at the University of Lampung. The study employed a quantitative approach using a descriptive-verificative method with ex post facto and survey designs. Data were collected through questionnaires distributed to 123 students selected using simple random sampling and were analyzed using multiple linear regression after meeting the requirements of instrument testing and statistical assumptions. The results indicate that financial literacy, financial self-efficacy, and peer environment simultaneously have a significant effect on students’ investment interest. These findings suggest that students with higher financial literacy, stronger financial self-efficacy, and a supportive peer environment tend to have greater investment interest. This study is limited to students of the Economics Education Program at the Faculty of Teacher Training and Education, University of Lampung; therefore, the findings may not be generalized to broader populations. The implications of this study highlight the importance of optimizing the role of academic programs in utilizing existing financial education facilities and activities, such as investment galleries and seminars, as well as fostering a positive academic social environment to enhance students’ investment interest.
DAMPAK LINGKUNGAN KERJA DAN PRESTASI KERJA TERHADAP EFEKTIVITAS PELAYANAN PADA DINAS PENDIDIKAN KOTA SOLOK
This study was conducted at the Solok City Education Office to determine the impact of the work environment and work performance on service effectiveness. The study population consisted of 96 employees at the Solok City Education Office, with a sample of 50 individual’s selected using purposive sampling. Data collection was carried out via questionnaires. Substantively, the findings indicate that both the work environment and work performance have a positive and significant influence on service effectiveness at the Solok City Education Office, whether analyzed individually or simultaneously. Consequently, agency leadership should formulate policies focused on enhancing employee performance through competency training programs, clear work targets, and rewards for high-performing staff. The study's limitations include the use of a non-probability sampling method (purposive sampling) and a relatively small sample size, necessitating caution when generalizing the results. Furthermore, the study was limited to two independent variables, whereas public service effectiveness is also influenced by factors such as digital technology adoption, leadership style, and organizational culture—none of which were included in this research model.
PENGARUH INDEKS PEMBANGUNAN TEKNOLOGI INFORMASI DAN KOMUNIKASI (IP-TIK), JUMLAH PENDUDUK DAN TINGKAT PENGANGGURAN TERHADAP KETIMPANGAN PENDAPATAN DI INDONESIA
Income inequality remains one of the foremost challenges in Indonesia's economic development, reflecting the uneven distribution of welfare across regions. This study examines the effects of the Information and Communication Technology Development Index (ICT-DI), population size, and unemployment rate on income inequality across Indonesia over the 2019–2023 period. Employing a quantitative approach, the study draws on secondary data from Statistics Indonesia (BPS) covering 34 provinces. The findings indicate that the ICT Development Index exerts a negative and statistically significant effect on income inequality, suggesting that advances in digital technology access and utilization foster a more equitable distribution of income. Population size, by contrast, demonstrates a positive yet statistically insignificant effect, implying that sheer demographic magnitude does not independently determine inequality in the absence of supportive structural conditions. The unemployment rate, meanwhile, shows a positive and significant effect, underscoring that rising unemployment tends to widen the income gap between employed and unemployed segments of the population. Accordingly, inclusive ICT development alongside robust employment creation policies should be prioritized as key instruments in reducing income inequality in Indonesia. This study is subject to several limitations, namely its reliance on three independent variables, a comparatively narrow observation window (2019–2023), and secondary data sourced exclusively from BPS, which may not fully capture the qualitative dimensions that shape income inequality.
PENERAPAN MODEL PEMBELAJARAN ROLE PLAYING BERBANTUAN WORDWALL UNTUK MENINGKATKAN AKTIVITAS DAN HASIL BELAJAR SISWA AKUNTANSI
The problem in this study is the low activity and learning outcomes of class XI AKL 1 students of SMK Negeri 6 Medan. The purpose of this study was to determine the increase in student activity and learning outcomes through the application of the Role Playing learning model assisted by Wordwall. This study is a Classroom Action Research (CAR) which was carried out in two cycles with 28 students as subjects. Data were collected through observation and tests, then analyzed quantitatively. The results showed that the percentage of students categorized as active and very active increased from 53.56% in cycle I to 100% in cycle II. Student learning outcomes also increased, indicated by an average pre-test score of 57.85 with 14.28% completeness, increasing to 80.07 with 57.14% completeness in cycle I, and reaching 92.46 with 100% completeness in cycle II. Thus, the application of the Role Playing model assisted by Wordwall is proven to be able to increase student activity and learning outcomes. The Wordwall-assisted Role Playing model can be used as an alternative, innovative learning strategy to improve student activity and learning outcomes. This study's limitations lie in the subject coverage, which only involved one class and one subject.
Copyright (c) 2026 Laoren Valerina, Rini Herliani, La Hanu, Andri Zainal, Ulfa Nurhayati
PENGARUH GROWTH MINDSET DAN STUDENT ENGAGEMENT TERHADAP HASIL BELAJAR SISWA KELAS XI AKL SMK NEGERI 7 MEDAN
This study aims to analyze the effects of growth mindset and student engagement on the learning outcomes of Grade XI Accounting and Financial Institution (AKL) students at SMK Negeri 7 Medan. The study was motivated by the low learning outcomes of students in the service company accounting topic. A quantitative research approach was employed, involving a population of 207 Grade XI AKL students in the 2025/2026 academic year. A sample of 136 students was selected using proportional random sampling. Data were collected through questionnaires measuring growth mindset and student engagement, as well as documentation of students’ learning outcomes. Data analysis was conducted using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS software. The findings indicate that both growth mindset and student engagement have a positive and significant effect on students’ learning outcomes, with student engagement demonstrating a stronger influence. These results highlight the importance of fostering a growth mindset and encouraging active student participation in the learning process to improve academic achievement. The study implies that schools and teachers should create learning environments that support active engagement and the development of a growth mindset. This research was limited to one school and two predictor variables; therefore, future studies are recommended to involve broader samples and consider additional factors that may affect learning outcomes.
Copyright (c) 2026 Ulfa Nurhayani, Andri Zainal, Pasca Dwi Putra, Roza Thohiri
PERAN MEDIASI HEDONIC SHOPPING VALUE DALAM PENGARUH PRICE DISCOUNT TERHADAP PEMBELIAN IMPULSIF PADA GENERASI Z
This study examines the influence of content marketing strategies on social media and digital literacy on cosmetic purchasing decisions among students of the Economics Education Study Program at PGRI Ronggolawe University, Tuban. This study used a quantitative approach with an explanatory design. The sample consisted of 54 students selected using a purposive sampling technique based on specific criteria related to social media use, having seen cosmetic promotional content, and having made cosmetic purchases online. Data were collected through a Likert scale questionnaire and analyzed using descriptive statistics and multiple linear regression with SPSS Version 26. The results showed that content marketing strategies and digital literacy had a significant influence on purchasing decisions with a contribution of 72.1%. Attractive and informative content marketing can increase consumer interest, while digital literacy helps students evaluate information critically before making a purchase. Digital literacy is a more dominant factor in influencing purchasing decisions. This study has limitations in the number of samples and limited coverage of respondents, so further research is recommended to increase the number of samples and other variables such as consumer confidence and E-Wom.
Copyright (c) 2026 Nayli - Nabila, Retna Ngesti Sedyati, Prima Ratna Sari
PENGARUH VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DENGAN FEAR OF MISSING OUT (FOMO) SEBAGAI VARIABEL INTERVENING
This study aims to examine the effect of viral marketing on purchase decisions for O TWO O products on Shopee, with FOMO serving as an intervening variable. This research employed a quantitative approach with an explanatory research design based on the Stimulus–Organism–Response (S-O-R) Theory. Population study is consumers who had purchased O TWO O products through Shopee, with a sample of 130 female respondents aged 17 years and above selected using purposive sampling. The findings indicate that viral marketing has a positive and significant effect on FOMO, FOMO has a positive and significant effect on purchase decisions, and FOMO significantly mediates the relationship between viral marketing and purchase decisions. This study has several limitations, including its focus on female consumers in Jember Regency, the use of self-reported questionnaire data that may introduce subjective bias, and the examination of only viral marketing and FOMO without considering other factors that may influence purchase decisions. The findings suggest that viral marketing strategies capable of increasing consumers' FOMO can encourage purchase decisions on e-commerce platforms.
Copyright (c) 2026 Fitri Wasilatul Fadilah, Retna Ngesti Sedyati, Riyanto - Efendi, Prima Ratna Sari
DETERMINAN KINERJA KEUANGAN INDUSTRI MIKRO DAN KECIL (IMK) KULINER DI KECAMATAN MAJENANG, CILACAP
Many culinary Micro and Small Enterprises (MSMEs) in Majenang District, Cilacap Regency, still struggle to separate personal and business finances, and limited access to formal financial services can increase the risk of business failure. This study aims to identify factors influencing the financial performance of culinary MSMEs in the region. The study used a quantitative approach by distributing questionnaires to 100 culinary MSME respondents randomly selected from 585 businesses in February 2026. Data were analyzed using multiple linear regression to examine the relationships between variables determining financial performance using SPSS version 25. The results showed that financial literacy, financial management, working capital, and education level had a significant positive effect on financial performance. Conversely, financial inclusion and e-commerce had a significant negative effect. Meanwhile, digital literacy and the age of the entrepreneur had no effect. These findings indicate that improving the financial performance of culinary MSMEs requires not only access but also adequate business management capacity. This study recommends strengthening financial literacy and management, providing assistance in accessing formal finance, optimizing working capital, and improving education and training to enable culinary MSMEs to grow more sustainably and support the local economy.
PERILAKU KONSUMEN ERA DIGITAL: PENGARUH CONTENT MARKETING DAN LITERASI DIGITAL TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK MAHASISWA
Penelitian ini mengkaji pengaruh strategi content marketing di media sosial dan literasi digital terhadap keputusan pembelian kosmetik pada mahasiswa Program Studi Pendidikan Ekonomi di Universitas PGRI Ronggolawe Tuban. Penelitian ini menggunakan pendekatan kuantitatif dengan desain eksplanatif. Sampel terdiri dari 54 mahasiswa yang dipilih menggunakan teknik purposive sampling berdasarkan kriteria spesifik terkait penggunaan media sosial, pernah melihat konten promosi kosmetik, dan pernah melakukan pembelian kosmetik secara online. Pengumpulan data melalui kuesioner skala Likert dan dianalisis menggunakan statistik deskriptif serta regresi linier berganda dengan SPSS Versi 26. Hasil penelitian menunjukkan bahwa strategi content marketing dan literasi digital berpengaruh signifikan terhadap keputusan pembelian dengan kontribusi sebesar 72,1%. Content marketing yang menarik dan informatif mampu meningkatkan minat konsumen, sedangkan literasi digital membantu siswa menyebarkan informasi secara kritis sebelum melakukan pembelian. Literasi digital menjadi faktor yang lebih dominan dalam mempengaruhi keputusan pembelian. Penelitian ini memiliki keterbatasan pada jumlah sampel dan cakupan responden yang terbatas, sehingga penelitian selanjutnya disarankan untuk menambah jumlah sampel serta variabel lain seperti kepercayaan konsumen dan E-Wom.
Copyright (c) 2026 Ghina Saniya Septiani
PENERAPAN SIMULASI USAHA BERBASIS PROJECT-BASED LEARNING UNTUK MENINGKATKAN KOMPETENSI KEWIRAUSAHAAN SISWA AKUNTANSI DI SMK PERBANKAN RIAU
The low level of entrepreneurial competence among accounting students-particularly regarding business planning, creativity, business management, and financial statement preparation-highlights the need for more innovative learning models. One viable alternative is a business simulation based on Project-Based Learning (PjBL), as it offers students authentic learning experiences. This study aimed to enhance the entrepreneurial competence of accounting students at SMK Perbankan Riau through the implementation of a PjBL-based business simulation. The study employed the Classroom Action Research (CAR) method following the Kemmis and McTaggart model, comprising the stages of planning, action, observation, and reflection. The participants consisted of 32 students from the Class XI Accounting 2 program. Data were collected through observation, project assessments, and documentation, and subsequently analyzed using both quantitative and qualitative descriptive methods. The results indicate that the PjBL-based business simulation increased student learning engagement from 77.5% to 84% and yielded an average project score of 82, with a class mastery rate of 81.25%. Thus, this model is effective in enhancing the entrepreneurial competence of accounting students.
PENGARUH IMPOR DAN INVESTASI TERHADAP PERTUMBUHAN EKONOMI
Economic growth is the main indicator of a country's progress and development, measured through the level of per capita income which can increase the welfare and prosperity of society. The purpose of this study is to determine and analyze the influence of imports and investment on Indonesia's economic growth, both partially and simultaneously. Data collection used documentation, with data sources obtained from Statistics Indonesia (BPS) and the World Bank for the period 1989-2024. Data analysis was conducted using multiple regression methods. The results indicate that imports and investment do not have a significant influence on economic growth, either partially or simultaneously. This indicates that high or low imports and investment do not affect economic growth. One cause is unequal economic growth due to disparities between urban and rural areas, as well as between western and eastern Indonesia. This finding indicates that these variables are influenced by other, more dominant factors, thus not having a strong enough impact on national economic growth. This study suggests the need for more in-depth study of other variables that can influence economic growth and the importance of more focused policies to increase the contribution of imports and investment. Other factors include infrastructure, macroeconomic conditions (inflation, interest rates), economic diversification, innovation, and technology.
Copyright (c) 2026 Mutiara Arlina Rahmadani
PENGARUH PENDEKATAN DEEP LEARNING DAN MOTIVASI BELAJAR TERHADAP KEMAMPUAN CRITICAL THINKING SISWA SMK PALEBON
Critical thinking skills are one of the essential competencies that vocational education students must possess to face the challenges of the workforce. However, these skills have not yet developed optimally, necessitating learning strategies that can foster deep understanding and enhance students’ motivation to learn. This study aims to analyze the influence of the deep learning approach and learning motivation on the critical thinking skills of 11th-grade MPLB students at SMK Palebon in Semarang. The study employed a quantitative approach with an associative research design. The study population consisted of 50 students, all of whom were included in the sample using saturation sampling. Data were collected via a questionnaire, and data analysis was conducted using multiple linear regression with SPSS version 26. The research findings indicate that the deep learning approach and learning motivation significantly influence critical thinking skills. These results offer practical implications for teachers and schools to optimize the implementation of the deep learning approach—supported by strategies to enhance learning motivation—as a means to develop students' critical thinking skills in vocational education. As the study was limited to a single school with a relatively small number of respondents, the findings cannot be broadly generalized. The results of this study provide practical implications for teachers and schools to optimize the implementation of a deep learning approach supported by strategies to enhance learning motivation as an effort to develop students’ critical thinking skills in vocational education. This study was limited to a single school with a relatively small number of respondents; therefore, the results cannot yet be widely generalized.
Copyright (c) 2026 Syifa Urosidah, Arif Wahyu Wirawan
PENGARUH LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI SHOPEE MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING
The focus of this study is to determine the effect of live streaming on purchase intention, the effect of purchase intention on purchase decisions, and the effect of live streaming on purchase decisions through purchase intention as an intervening variable on Gen Z Shopee users in Jember Regency using the Stimulus-Organism-Response (S-O-R) theory approach. This study applies a quantitative method with an explanatory type to 141 respondents selected using purposive sampling. A Likert scale questionnaire was used to collect data. Structural Equation Modeling based on Partial Least Squares (SEM-PLS) using SmartPLS 4 to analyze the data. The results show that live streaming has a positive and significant effect on purchase intention, purchase intention has a positive and significant effect on purchase decisions, and live streaming has a positive and significant effect on purchase decisions through purchase intention as an intervening variable. The conclusion of the study shows that effective live streaming can increase purchase intention, thereby strengthening the decision to purchase fashion products on Shopee. The managerial implication of this study is that sellers on Shopee need to optimize the quality of live streaming in order to increase purchase intention and encourage consumer purchasing decisions.
Copyright (c) 2026 Nadhifah - Efendi, Retna Ngesti Sedyati, Prima Ratna Sari
APAKAH LIKUIDITAS DAN STRUKTUR MODAL MENJADI DETERMINAN UTAMA PROFITABILITAS? Studi Empiris Pada Perusahaan Sektor Teknologi Di Bursa Efek Indonesia
The rapid development of the technology sector in Indonesia requires companies to continuously improve their financial performance in order to remain competitive. One of the key indicators of financial performance is profitability, which is presumed to be influenced by liquidity and capital structure. The novelty of this study lies in examining the effect of liquidity and capital structure on the profitability of technology sector companies listed on the Indonesia Stock Exchange during the 2022–2024 period, a topic that has received relatively limited attention compared to other sectors.This study aims to examine the effect of liquidity (Current Ratio) and capital structure (Debt to Equity Ratio) on profitability (Return on Assets) in technology sector companies listed on the Indonesia Stock Exchange during the 2022–2024 period. This research employs a quantitative approach using panel data regression analysis. The data used are secondary data obtained from company financial statements through purposive sampling. The results indicate that liquidity has a negative but insignificant effect on profitability, while capital structure has a positive but insignificant effect. Simultaneously, liquidity and capital structure do not significantly influence profitability. These findings suggest that liquidity and capital structure are not the primary determinants of profitability in technology sector companies, indicating that other variables outside the model play a more dominant role in influencing financial performance.
Copyright (c) 2026 Sahat Renol HS, Shelty Sumual, Raymond Larry Ramba, Marchela Bolung, Syalomitha Pongayouw, Risky Moningka, Yan Pieth Tigtigweria, Olyvia Bukunusa
EFEKTIVITAS PENGEMBANGAN KOMPETENSI DIGITAL ASN DALAM MENDUKUNG TRANSFORMASI DIGITAL PEMERINTAH DAERAH
Transformasi digital mendorong organisasi sektor publik meningkatkan kompetensi digital aparatur sipil negara (ASN). Penelitian ini bertujuan menganalisis efektivitas program pengembangan kompetensi digital ASN di Badan Pengelolaan Keuangan dan Pendapatan Daerah Kabupaten Lamandau. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus. Data dikumpulkan melalui observasi, wawancara mendalam terhadap dua belas informan, dan dokumentasi, kemudian dianalisis menggunakan analisis tematik dengan kerangka evaluasi Kirkpatrick dan SWOT. Hasil penelitian menunjukkan bahwa program tergolong cukup efektif dalam meningkatkan pengetahuan, keterampilan, dan perilaku kerja ASN. Namun, keterbatasan infrastruktur, variasi kompetensi, dan pemerataan pelatihan masih menjadi tantangan utama.
ANALISIS SEKTOR UNGGULAN DAN TRANSFORMASI STRUKTUR EKONOMI PROVINSI KALIMANTAN TENGAH: PENDEKATAN LOCATION QUOTIENT, SHIFT-SHARE, DAN TIPOLOGI KLASSEN
Provinsi Kalimantan Tengah secara historis memiliki ketergantungan yang sangat tinggi terhadap sektor primer, khususnya pertanian kelapa sawit dan pertambangan batu bara. Ketergantungan ini menimbulkan kerentanan ekonomi regional terhadap fluktuasi harga komoditas global (commodity shock). Penelitian ini bertujuan untuk mengidentifikasi sektor-sektor basis yang menjadi keunggulan komparatif, menganalisis komponen pertumbuhan wilayah secara kompetitif, serta memetakan posisi sektoral dalam tipologi pertumbuhan ekonomi Provinsi Kalimantan Tengah. Data yang digunakan adalah data sekunder Produk Domestik Regional Bruto (PDRB) Provinsi Kalimantan Tengah dan Produk Domestik Bruto (PDB) Nasional Atas Dasar Harga Konstan (ADHK) periode tahun 2021–2025 yang diperoleh dari Badan Pusat Statistik (BPS). Alat analisis yang diaplikasikan meliputi Location Quotient (LQ), Shift-Share Analysis (SSA), dan Tipologi Klassen. Hasil analisis menunjukkan bahwa Sektor Pertanian, Kehutanan, dan Perikanan (LQ = 1,82) serta Sektor Pertambangan dan Penggalian (LQ = 1,45) tetap menjadi sektor basis utama. Namun, analisis Shift-Share mendeteksi gejala deindustrialisasi dini di mana Sektor Industri Pengolahan lokal kehilangan daya saing kompetitifnya (Dij < 0). Sebaliknya, Sektor Konstruksi serta Sektor Informasi dan Komunikasi mencatatkan pertumbuhan net lokal yang progresif. Melalui pemetaan Tipologi Klassen, Sektor Pertanian berada pada posisi jenuh (Maju tapi Tertekan). Rekomendasi kebijakan yang dihasilkan menekankan perlunya transformasi struktural melalui strategi hilirisasi terintegrasi dan penguatan interkoneksi ekonomi regional sebagai wilayah penyangga Ibu Kota Nusantara (IKN).
Copyright (c) 2026 Katma F Dirun, Wiwin Zakiah, Fadeli Yusuf Afif
PERENCANAAN TATA LETAK FASILITAS WARUNG MAS SLAMET UNTUK MENGURANGI WAKTU TUNGGU KONSUMEN
Penelitian ini menganalisis tata letak fasilitas eksisting Warung Mie Ayam dan Bakso Mas Slamet di Jl. Meranti No. 18, Panarung, Kecamatan Pahandut, Kota Palangka Raya dan merancang tata letak usulan menggunakan metode Systematic Layout Planning (SLP) guna mengurangi waktu tunggu konsumen. Penelitian dilaksanakan pada 10 Juni 2026 sampai dengan 24 Juni 2026 menggunakan pendekatan deskriptif kualitatif melalui observasi, wawancara mendalam, dan dokumentasi lapangan. Hasil penelitian mengidentifikasi empat titik kemacetan utama yang menyebabkan waktu tunggu pelanggan mencapai 10-15 menit pada jam sibuk pukul 11.00-13.00, dengan 70% pelanggan menyatakan ketidakpuasan dan 60% karyawan melaporkan kelelahan akibat pergerakan tidak efisien. Tata letak usuln berbaris SLP diperkirakan mampu mengurangi waktu tunggu minimal 50% tanpa renovasi besar.
Copyright (c) 2026 Tita Ayu Pranata, Achmad Syamsudin, Jonathan Giovanni, Gema Borneo Putra
PERKEMBANGAN EKONOMI BERKELANJUTAN WILAYAH PESISIR DESA UJUNG PANDARAN KABUPATEN KOTAWARINGIN TIMUR
Desa Ujung Pandaran di Kabupaten Kotawaringin Timur memiliki potensi ekonomi pesisir yang didukung oleh sektor perikanan tangkap, usaha mikro berbasis hasil laut, dan pariwisata bahari. Potensi tersebut menghadapi ancaman serius akibat abrasi pantai yang berdampak pada kerusakan infrastruktur, penurunan aktivitas ekonomi, serta berkurangnya kualitas lingkungan pesisir. Penelitian ini bertujuan menganalisis kondisi ekonomi pesisir, mengidentifikasi dampak abrasi terhadap kehidupan masyarakat, dan merumuskan strategi pembangunan ekonomi berkelanjutan. Penelitian menggunakan pendekatan deskriptif kualitatif melalui observasi, wawancara mendalam, dokumentasi, dan studi literatur. Hasil penelitian menunjukkan bahwa pengembangan ekonomi berkelanjutan memerlukan integrasi konservasi pesisir, penguatan kelembagaan lokal, pengembangan ekowisata berbasis masyarakat, serta kolaborasi pentahelix guna meningkatkan kesejahteraan masyarakat sekaligus menjaga keberlanjutan ekosistem pesisir.
Copyright (c) 2026 Arniwaty Arniwaty, Wiwin Zakiah, Fadeli Yusuf Afif
RANCANG BANGUN MODEL FUTURE ENTREPRENEURSHIP LEARNING BERBASIS ARTIFICIAL INTELLIGENCE DALAM MENDUKUNG ENTREPRENEURIAL MINDSET MAHASISWA
The rapid advancement of Artificial Intelligence (AI) has transformed entrepreneurship education in higher education institutions. This study aims to analyze the influence of the Artificial Intelligence-based Future Entrepreneurship Learning (FEL) model on students' entrepreneurial mindset. The study employed a quantitative approach using a quasi-experimental design. The population consisted of students from the Economics Education Study Program and other study programs at Universitas Pancasakti Tegal who had completed an entrepreneurship course. The sample was selected using purposive sampling, comprising 250 students divided into experimental and control groups. Data were collected through questionnaires, observations, and documentation and analyzed using multiple linear regression. The findings reveal that the use of Artificial Intelligence in learning and student learning engagement positively contribute to the development of entrepreneurial mindset, while digital entrepreneurship literacy does not show a significant direct effect. These results indicate that entrepreneurial mindset is shaped not only by digital knowledge but also by interactive, adaptive, and technology-supported learning experiences. The study highlights the importance of integrating Artificial Intelligence into entrepreneurship education as a strategic approach to preparing students for the challenges of the digital economy and fostering innovative, adaptive, and competitive future entrepreneurs.
PENGARUH KERAGAMAN PRODUK, SERVICESCAPE, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN BRASTAGI SUPERMARKET GATOT SUBROTO MEDAN
The transformation of consumer behavior from traditional markets toward modern retail has intensified competition in the supermarket industry and pressured management to sustain the factors that drive consumer purchasing decisions. This study aims to analyze the effect of product variety, servicescape, and service quality on consumer purchasing decisions at Brastagi Supermarket Gatot Subroto Medan, which recorded a continuous decline in sales from 2020 to 2024. The research used a quantitative causal approach. The population consisted of all consumers of the supermarket, and a sample of ninety-six respondents was obtained using the Lemeshow formula with accidental sampling. Data were collected through questionnaires measured on a Likert scale and analyzed using multiple linear regression after the classical assumption tests were fulfilled. The findings reveal that product variety, servicescape, and service quality each have a positive and significant effect on purchasing decisions, both partially and simultaneously, with servicescape providing the strongest contribution. The study recommends that management enrich product variety, design a more comfortable and attractive servicescape, and improve service quality to encourage sustainable consumer purchasing decisions
Copyright (c) 2026 Edlyn Suwandy Salim, Maisara Batubara, Owen De Pinto Simanjuntak
PENGARUH TANGGUNGAN KELUARGA DAN DEDIKASI GURU TERHADAP PENAWARAN TENAGA KERJA GURU SMA SWASTA DI KOTA JAMBI
Private high school teachers often face economic uncertainty and a maldistribution of workload, yet many persist and even volunteer to increase their teaching hours. This phenomenon indicates a complex interaction between household economic needs and intrinsic professional motivation in determining their work allocation decisions. This study aims to analyze the influence of the number of family members and the teacher's level of dedication on the supply of private high school teachers in Jambi City. Data were collected from 94 respondents through a closed-ended questionnaire in a quantitative survey design, and then analyzed statistically. The analysis results indicate that the size of family members is not a strong enough motivator to increase teachers' working hours. Conversely, a high level of dedication has been shown to significantly encourage teachers to allocate more time to teaching. However, simultaneously, the combination of family pressures and strong dedication has been shown to increase the willingness of teachers to offer their labor to schools. As a recommendation, school administrators are strongly encouraged to focus on creating a conducive work environment to maintain the dedication of educators. Furthermore, future researchers are advised to add other variables or employ a mixed methods research approach.
Copyright (c) 2026 Kesih Merdiyanti, Sahara Sahara