LITERASI KEWIRAUSAHAAN UNTUK MENCIPTAKAN WIRAUSAHA MUDA DI ERA EKONOMI DIGITAL

Abstract

The development of the digital economy provides significant opportunities for young people to develop technology-based businesses. However, the level of digital entrepreneurial literacy among vocational high school students is still relatively low, requiring systematic educational and training initiatives. This community service program aims to improve students' entrepreneurial literacy and encourage the emergence of young entrepreneurs in the digital economy era among students of SMK Nusantara Indah in Sintang Regency. The program implementation was carried out through several stages, including needs identification, digital entrepreneurship socialization, entrepreneurship literacy training, and mentoring in developing digital-based business ideas. A total of 40 students participated in this activity. To evaluate the impact of the program, surveys were conducted before and after the training activities. The initial survey results indicated that students' understanding of digital entrepreneurship was relatively low, with 45% of students categorized as having low understanding, 35% moderate understanding, and only 20% high understanding. After the program implementation, there was a significant improvement, where 65% of students reached a high level of understanding, 25% moderate, and only 10% remained in the low category. Furthermore, the evaluation results also showed a high level of participant satisfaction with the training activities provided. These findings indicate that the digital entrepreneurship literacy program effectively improved students' knowledge, motivation, and confidence in developing technology-based business ideas. Therefore, strengthening entrepreneurship literacy programs in vocational education institutions should continue to be developed to foster young entrepreneurs who are creative and adaptive to the evolving digital economy.