PENGARUH LABELISASI PRODUK KOSMETIK HALAL TERHADAP KEPUTUSAN PEMBELIAN

Aulia Ghina Yusriyah, Kurniawati Kurniawati

Abstract


This research aims to see the lack of awareness of producers about the importance of halal certification, the certification process is considered complicated, there are still misperceptions regarding halal certificates. The research object uses a survey method with an instrument in the form of a questionnaire and a quantitative method using a purposive sampling method. In this study, SPSS version 22 and Structural Equation Model (SEM) were used. This research concluded that we must maintain brand attitude by improving the quality of cosmetics in terms of formula and halal certification. Companies must be able to attract consumer attention and strengthen their brand image through marketing strategies that involve attractive advertising campaigns. Ensuring high quality products through the use of the best raw materials and strict quality control, as well as utilizing positive consumer reviews. The results of this research show that word of mouth has a positive and significant influence on attitudes, customer satisfaction has a positive and significant influence on attitudes, attitudes have a positive and significant influence on consumer preferences, consumer preferences have a positive and significant influence on purchase intentions, attitudes have an influence positive and significant on purchase intention

Keywords


Word Of Mouth; Customer Satisfation; Brand Attitude; Brand Preferene; Purchase Intention

Full Text:

PDF

References


Akbari, Mohammad, Shadi Nazarzad, and Mohamad Ghasemi Namaghi. 2024. “Investigating the Relationship between Brand Logo , Customer Satisfaction , Attitude and Repurchase Intention of Online Services.”

Alrwashdeh, Muneer, Okechukwu Lawrence Emeagwali, and Hasan Yousef Aljuhmani. 2019. “The Effect of Electronic Word of Mouth Communication on Purchase Intention and Brand Image: An Applicant Smartphone Brands in North Cyprus.” Management Science Letters 9(4): 505–18.

Avrillia, Micky Dita, Moeljadi, and Raditha Dwi Vata Hapsari. 2023. “The Influence of Muslim Fashion Influencers on Purchase Intention Mediated by Attitude towards the Advertising and Brand Attitude in the Muslim Fashion Industry in Indonesia.” International Journal of Research in Business and Social Science (2147- 4478) 12(9): 126–33.

Azahra, N., & Sharif, O. O. (2021). Pengaruh electronic Word of Mouth terhadap brand attitude dan purchase intention (Studi kasus Twitter Netflix Indonesia). eProceedings of Management, 8(5).

Bayu DP,I.B.,& Sulistyawati,E. (2019). Pengaruh Brand Equity Terhadap Niat Beli Konsumen Dimediasi Brand Preference.e-jurnal Manajemen Universitas

Udayana,8(5),2697.https://doi.org/10.24843/ejmunud.2019.v08.i05.p04

Blanco-Encomienda, Francisco Javier, Shuo Chen, and David Molina-Muñoz. 2024. “The Influence of Country-of-Origin on Consumers’ Purchase Intention: A Study of the Chinese Smartphone Market.” Asia Pacific Journal of Marketing and Logistics.

Carranza, Rocío, Estrella Díaz, and David Martín-Consuegra. 2018. “The Influence of Quality on Satisfaction and Customer Loyalty with an Importance-Performance Map Analysis: Exploring the Mediating Role of Trust.” Journal of Hospitality and Tourism Technology 9(3): 380–96.

Clarence,C.,&Keni,K.2022.The Prediction of Purchase Intention Based on Digital Marketing, Customer Engagement, and Brand Preference.

Darmalaksana, Wahyudin, and Busro Busro. 2021. “Kosmetik Halal Sebagai Lifestyle Untuk Kesehatan: Studi Takhrij Dan Syarah Hadis.”

Al-Tadabbur: Jurnal Ilmu Al-Qur’an dan Tafsir 6(2): 217–30.

Falah, M. D. I., Indrawan, M. R. A., & Bhirowo, B. H. (2022). Pengaruh Brand Trust Dan Perceived Value Terhadap Purchase Intention

Fiandari, Yulist Rima, Baroya Mila Shanty, and Maylia Dwi Nanda. 2024. “The Roles of Word of Mouth, Religiosity and Behavioral Control toward Halal Cosmetics’ Purchase Intention: Attitude as Mediation.” Journal of Islamic Marketing.

Francioni, Barbara et al. 2022. “Managing Brand Equity in the Brewing Sector.” British Food Journal 124(13): 501–19.

Gazali, L., & Ekawanto, I. (2024). PENGARUH BRAND AWARENESS, BRAND LOYALTY DAN BRAND ATTITUDE TERHADAP PURCHASE INTENTION PADA APLIKASI MARKETPLACE. Jurnal Ekonomi Trisakti, 4(2), 1255-1264.

Hair, J., Ortinau, D., & Harrison, D. 2021. Essentials of Marketing Research Essentials of Marketing Research (Fifth Edition).

Halal, Pengaruh Sertifikasi et al. 2022. “( STUDI PADA?: KONSUMEN WARDAH KOTA MALANG ).” 3(2): 371–80.

Hasbi, S., & Risqiani, R. (2021). Pengaruh Dari Brand Trust, Perceived Value, Terhadap Brand Preference Dan Purchase Intention Pada Brand Skincare Lokal (Ms Glow, Scarlett, Somethinc). Journal Transformation of Mandalika, 2(3), 260-274.

Laurence, K., & Keni, K. (2024). Pengaruh social media marketing, brand image, brand awareness, dan brand preference terhadap purchase intention produk minuman di Jakarta. Jurnal Manajemen Bisnis dan Kewirausahaan, 8(5), 1034-1046.

Lestari, D. P., & Widjanarko, W. (2023). Pengaruh citra merek, persepsi harga dan e-word of mouth terhadap keputusan pembelian produk fashion Jiniso. id di marketplace shopee. Jurnal Economina, 2(3), 753-765.

Lina, L. F., & Permatasari, B. (2020). Kredibilitas Selebriti Mikro pada Niat Beli Produk di Media Sosial. REVENUE: Jurnal Manajemen Bisnis Islam, 1(2), 155-170.

opaciuk, Aleksandra, and Miroslaw ?oboda. 2018. “Global Beauty Industry Trends in the 21st Century.” Knowledge Management & Innovation Knowledge and Learning: 1079–87. http://www.toknowpress.net/ISBN/978-961-6914-02-4/papers/ML13-365.pdf.

Mamuaya, N. C., & Legi, M. P. (2023). FAKTOR SITUASIONAL UNTUK MENINGKATKAN KEPUTUSAN PEMBELIAN PRODUK FOOD DAN NON-FOOD. Jurnal Keuangan dan Bisnis, 21(2), 194-213.

MEJILLÓN GONZÁLEZ YURI LISBETH TUTOR: 2022. “No Title??? ??? ????? ?? ?? ????? ???? ??????.” ???? (8.5.2017): 2003–5.

Moniaga, V., Sumual, T. E., & Kumajas, L. (2023). Pengaruh Pengetahuan Produk Terhadap Niat Beli Produk Wardah Sebagai Kosmetik Halal Melalui Sikap Konsumen. Manajemen Dan Kewirausahaan, 4(1), 67-80.

Mulyono, T. J. (2021). PENGARUH BRAND TRUST DAN BRAND ATTITUDE TERHADAP BRAND PREFERENCE PENGGUNA PRODUK APPLE DI KOTA MALANG. Jurnal Strategi Pemasaran, 8(1), 9.

Pamukas, A. Y. (2024). Bisakah Vlogger Membantu Membangun Kesadaran Merek? Dampak Vlogger Pada Sikap Pelanggan Terhadap Merek Iklan dan Pembelian. Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen, 10(2), 374-381.

Pranandha, K. E. S., & Kusumadewi, N. M. W. (2022). Peran Word of Mouth Memediasi Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Konsumen (Doctoral dissertation, Udayana University).

Rohmah, R. S., & Martini, E. (2021). Analisis Niat Konsumen Dalam Menggunakan Qris Di Surakarta Berdasarkan Model Decompossed Theory Of Planned Behavior. eProceedings of Management, 8(3).

Sholichah, L. F., & Mardikaningsih, R. (2024). ANALISIS PENGARUH PROMOSI DIGITAL, CITRA MEREK, DAN KEBERAGAMAN PRODUK TERHADAP MINAT BELI KONSUMEN PADA PRODUK SANDAL DAN SEPATU DI KEPUH KIRIMAN WARU. INVESTI: Jurnal Investasi Islam, 5(1), 617-636.

Stefanus Kaihatu, Thomas. 2020. “Purchase Intention of Fashion Product As an Impact of Digital Marketing, Mediated By Customer Engagement in the Generation Z.” Jurnal Manajemen Pemasaran 14(2): 61–66. https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/23068.

Uma Sekaran, Roger Bougie. 2017. “Research Metodology for Business.” Research Metodology for Business: 447.

Wijaya, V., & Keni, K. (2022). Pengaruh celebrity endorsement terhadap purchase intention, mediasi brand trust dan brand attitude pada produk skincare. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 6(2), 274-287.

Yasmin, F. Z., & Arafah, W. (2024). Konsekuensi dari Brand Logo Typeface pada Merek Aplikasi Transportasi Online. Jurnal Pendidikan Tambusai, 8(1), 3701-3709.

Zuliasari, L., Purbawati, D., & Pradhanawati, A. (2023). PENGARUH BRAND ATTITUDE DAN KUALITAS PRODUK TERHADAP BRAND LOYALTY PADA PRODUK HAND & BODY LOTION MARINA MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING. Jurnal Ilmu Administrasi Bisnis, 12(3), 807-818.




DOI: https://doi.org/10.31932/jpe.v9i3.3700

Article Metrics

Abstract view : 435 times
PDF - 158 times

Refbacks

  • There are currently no refbacks.


Lisensi Creative Commons
This work is licensed under Lisensi Internasional Creative Commons Attribution-ShareAlike 4.0 .