KEPUTUSAN PEMBELIAN JERSEY ORISINAL PERSEBAYA MUSIM 2024/2025: PENGARUH FANATISME DAN DESAIN PRODUK

Anang Rizqi Saputra, Zumrotul Fitriyah

Abstract


Persebaya is one of the clubs wih the largest fanatical supporter base in Indonesia. Fanatical fans tend to have strong emotional ties and purchase their favorite products, with unique and superior product designs being an important factor in attracting consumers. However, imitation jerseys are still widely sold an in high demand. This study aims to examine the influence of fanaticism and product design on the decision to purchase original Persebaya jerseys for the 2024/2025 season in Surabaya. The study population consists of Persebaya jersey consumers residing in the city of Surabaya. The sample size comprises 99 respondents. The research method employs a quantitative approach. Sample criteria include consumers who have purchased original Persebaya jerseys for the 2024/2025 season, Persebaya fans, and individuals aged 17 years or older. Data was collected through a google forms questionnaire and analyzed using structural equation modeling with the assistance of the SmartPLS 3.0 apps. The results of the analysis indicate that fanaticism and product design have a positive influence on the decision to purchase the original Persebaya jersey for the 2024/2025 season.

Keywords


fanaticism; product design; purchase decision

Full Text:

PDF

References


Aditya Aga, S. (2023). SKRIPSI: Pengaruh Fanatisme, Kualitas Produk, dan Brand Awareness terhadap Keputusan Pembelian Official Merchandise Klub Sepakbola PSS Sleman (Doctoral dissertation, STIM YKPN Yogyakarta).

Anindya Wiralarasati, Chelsea Gita Kharisma, Muhammad Nanda, Sofyan Hutamam, & M. Delvin Oknanda. (2023). Fanatisme Suporter Sepak Bola Terhadap Perilaku Agresi. Journal of Communication and Social Sciences, 1(1), 1-7. https://doi.org/10.61994/jcss.v1i1.127

Country Cassette. (2025). Football Fans by Country. Diambil dari https://countrycassette.com/rankings-sports-football-fans-by-country/

Dwiputra, R. (2023). Persepsi Fanatisme Suporter Sepakbola Surabaya (Bonek) dalam Film Ultras. (Studi Kasus Suporter Persebaya” Bonek” di Kota Surabaya) (Doctoral dissertation, UPN VETERAN JAWA TIMUR).

Fajriyan, R. H. (2021). Analisis Pengaruh Kualitas Produk, Harga Dan Desain Produk Terhadap Keputusan Pembelian Pada Sepatu Sepak Bola Adidas. Jakarta Selatan: Universitas Trilogi.

Hananto, D. (2021). Pengaruh desain produk, kualitas produk, dan persepsi harga terhadap keputusan pembelian produk jersey sepeda di tangsel. In Prosiding Seminar Nasional Penelitian LPPM UMJ (Vol. 2021).

Hansfel, L., & Puspitowati, I. (2020). Pengaruh attitude, subjective norm dan perceived behavior control terhadap entrepreneurial intention. Jurnal Manajerial Dan Kewirausahaan, 2(4), 985.

Hasan, M. M. (2021). Pengaruh Citra Merek Dan Kesadaran Merek Terhadap Keputusan Pembelian Sepatu Nike Diwilayah Gunung Anyar Surabaya (Doctoral dissertation, UPN" VETERAN'JAWA TIMUR).

Ibrahim, F. (2024). Indonesia Masuk Jajaran Negara Dengan Penggemar Sepak Bola Terbanyak di Asia. Goodstats Id. https://data.goodstats.id/statistic/indonesia-masuk-jajaran-negara-dengan-penggemar-sepak-bola-terbanyak-di-asia-sYRVv.

Khoirul, M., Maduwinarti, A., & Pujianto, A. (2020). Pengaruh Citra Merek, Desain Produk, Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Produk Persebaya Store Di Surabaya. Jurnal Dinamika Administrasi Bisnis, 6(1).

Nurjanah, P., & Ikhsan, N. E. (2022). Pengaruh fanatisme dan perilaku konsumen terhadap keputusan pembelian merchandise kpop (Studi Kasus Pada Komunitas Penggemar Grup KPOP SVT di DKI Jakarta). JAMBIS: Jurnal Administrasi Bisnis, 2(3), 449-460.

Putra, M. S., & Aminah, S. (2022). Pengaruh Citra Merek dan Persepsi Harga Terhadap Keputusan Pembelian Iphone. Jurnal Pendidikan Ekonomi (JURKAMI), 7(2), 276-285.

Saputra, A.A. (2023). SKRIPSI: Pengaruh Fanatisme, Kualitas Produk, dan Brand Awareness terhadap Keputusan Pembelian Official Merchandise Klub Sepakbola PSS Sleman. Masters thesis, STIM YKPN Yogyakarta

Stevani, A. (2022). Pengaruh Kualitas Produk Dan Desain Produk Terhadap Keputusan Pembelian Honda Beat di AHASS MPM Larangan (Doctoral dissertation, UPN Veteran Jawa Timur).

Yasmin, D., Wardhani, N. I. K., & Fitriyah, Z. (2022). Minat Beli Konsumen Kaum Millenial Pada Baju Batik Di Surabaya. NUSANTARA: Jurnal Ilmu Pengetahuan Sosial, 9(1), 19-24.




DOI: https://doi.org/10.31932/jpe.v10i3.5298

Article Metrics

Abstract view : 24 times
PDF - 10 times

Refbacks

  • There are currently no refbacks.


Lisensi Creative Commons
This work is licensed under Lisensi Internasional Creative Commons Attribution-ShareAlike 4.0 .