THE GIG ECONOMY IN THE DIGITAL ERA AND EMPLOYMENT OPPORTUNITIES: A CASE STUDY OF ALUMNI FROM SMK MAMBAUL ULUM SUKOWONO JEMBER

Ayu Puspitasari, Sri Redjeki, Sri Wulandari

Abstract


This study aims to explore the lived experiences of alumni from SMK Mambaul Ulum Sukowono in navigating the dynamics of the digital economy through their engagement in the gig economy. The central research problem lies in how their participation is shaped by digital skill gaps, limited institutional support, and the absence of legal protection within platform-based work environments. Using a qualitative case study approach under the interpretivist paradigm, data were collected through in-depth interviews, participant observation, and document analysis involving 25 alumni engaged in various forms of gig work, such as ride-hailing, graphic design, and online selling. Findings reveal that while alumni are primarily motivated by time flexibility and immediate income, they also face significant challenges including income instability, algorithmic dependency, and emotional strain. The study concludes that vocational curriculum reform and targeted policy interventions are crucial to support economic resilience and youth labor welfare in the digital era.

Keywords


Gig Economy; Vocational Alumni; Digital Literacy; Rural Youth; Flexible Work

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DOI: https://doi.org/10.31932/jpe.v10i2.4866

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